AI-Generated Image, Concept & Creative Direction by H.J.C.A.
We operate at the intersection of creative direction and strategic thinking. Every engagement begins by identifying the core challenge (positioning, perception, growth, or identity) and translating it into campaign ideas and focused, high-quality execution. We balance aesthetics with intent, ensuring that what we create is visually compelling and strategically sound.
Studio is a full-stack creative partner for brands, from campaign ideas to finished visuals, combining strategy, creative direction, and scalable production, including cinematic production, AI-driven content, and original brand-owned intellectual property development.
Projects are typically fixed-scope. Advisory and ongoing studio partnerships are available on a retainer basis.
Every project is tailored to its purpose. Pricing reflects the level of creative development, strategic thinking, production time and specialist expertise required.
Social €600+
Short-form AI video (up to 30 sec), focused creative development, AI-driven production, custom music and sound.
Launch €1,200+
Short-form cinematic film (up to 1 min), original concept development, cinematic scenes, custom music and sound.
Growth · Recommended €2,500+
Brand-focused cinematic short film (up to 2 min), developed storytelling, multiple cinematic scenes, advanced AI production.
Scale €5,000+
Cinematic brand film (up to 3 min), narrative development, multiple scenes and environments, high-end edit and sound design.
Campaign €10,000+
Cinematic campaign production, multi-scene structure, strategic creative direction, custom scoring and rollout assets.
AI-Generated Image, Concept & Creative Direction by H.J.C.A.
AI-generated visual content for advertising, social media, campaigns, key art and brand communication.
Pricing reflects the level of original creative development, brand alignment, production time and refinement required.
Essential From €100 per AI-generated visual
For clients who already have a clear idea or visual direction.
Client-led or clearly defined visual direction. AI image creation and focused creative input. One finished AI-generated visual. Professional refinement and finishing. High-resolution delivery.
Premium From €400 per AI-generated visual
For clients who want an original AI-generated visual concept developed around their brand.
Original creative development. Brand-aligned concept and visual direction. Advanced AI image creation and refinement. Greater creative input and development time. One finished campaign visual, key art or hero image. Detailed professional finishing. High-resolution delivery.
Signature From €1,000 per AI-generated visual
For high-concept AI-generated campaign imagery requiring substantial original thinking, art direction and brand-specific development.
High-concept original creative development. Deep brand alignment and strategic visual thinking. Bespoke visual concept developed specifically for the brand. Senior-level creative direction and art direction. Advanced AI image creation. Extensive development, experimentation and refinement. Premium commercial and campaign finishing. High-resolution master delivery.
Design & Identity Systems
Graphic design and logo projects €2,000–€15,000.
For brands requiring a broader visual identity or design system.
Services can include:
• Logo design
• Visual identity development
• Graphic systems
• Campaign design
• Supporting brand assets
Pricing reflects the level of original creative development, strategic brand thinking and design scope.
Standalone original character development for brands, campaigns, content and storytelling.
Characters can be developed as realistic AI human figures, 2D characters or 3D characters.
If your H.J.C.A. film requires original characters, character design is already included in the film package. This service is for clients specifically commissioning a reusable character as a standalone creative asset.
Essential From €500 per character
For clients who already have a clear idea of the character they want.
Client-led or clearly defined character direction. Focused character development. Core appearance, clothing and visual characteristics. Character refinement and consistency. One finished character design. High-resolution delivery.
Original From €1,200 per character
For clients who want an original character developed from concept.
Original character concept and creative development. Distinctive appearance, personality and visual identity. Brand or story alignment. Multiple design iterations and refinement. Character consistency development. Final character design. Basic character reference sheet.
Signature From €2,500 per character
For recurring characters requiring deeper creative development and a consistent identity for future content.
High-concept original character development. Strategic brand and narrative alignment. Distinctive personality and visual language. Senior-level creative direction and art direction. Extensive concept exploration, development and refinement. Multiple poses, expressions and viewpoints. Detailed character reference sheet. Production-ready direction for future images and films.
Character & Story World Development From €5,000
For brands looking to develop multiple characters and the creative world around them.
• Multiple original characters
• Character relationships and personalities
• Narrative roles and story foundations
• Cohesive visual language
• Environments and story world development
• Visual exploration and refinement
• Character consistency system
• Creative direction for future campaigns, films or episodic content
Films and animation using standalone characters are quoted according to production scope.
For projects requiring traditional filmmaking, professional photography, physical locations, crews or hybrid production.
Videography / film production from €5,000+
Professional photography production from €1,200+
Productions can include:
• Creative direction
• Photography
• Cinematography
• On-location production
• Studio production
• Crew and equipment
• Editing and post-production
• Hybrid traditional and AI workflows
Additional production specialists can be arranged when required, including:
• Fashion and wardrobe styling
• Hair styling
• Makeup artists
• Other specialist crew
Styling, hair, makeup and other specialist services are quoted separately based on the professionals required and the scope of the production.
Pricing depends on creative scope, production time, locations, crew, equipment and specialist requirements.
Standalone concept development and screenwriting €2,500–€18,000. For clients commissioning a concept, story or screenplay as a standalone creative service.
Services can include:
• Original concept development
• Story structure
• Character development
• Screenwriting and dialogue
• Short-form and long-form storytelling
• Episodic development
• Series concepts
• Narrative world development
Screenwriting required for an H.J.C.A. film is already included in the film production price.
Sound as part of the creative identity.
Original music, sound design and sonic development for brands, films, advertising and digital experiences through human-led and AI-enabled production workflows.
Original Music & Sound Design From €600
For films, advertising, campaigns and digital content requiring original music or sound.
• Original music or sound design
• Creative direction
• Development aligned with the project or brand
• Professional production and finishing
• Final audio delivery
Sonic Branding €1,500–€4,000+
For brands looking to develop a recognizable sonic identity.
• Brand-aligned sonic concept
• Original sonic identity development
• Audio logo or signature sound
• Creative development and refinement
• Master audio delivery
Custom Composition Quoted per project
For larger films, campaigns, branded entertainment and projects requiring bespoke composition or more extensive sound production.
Music and sound design required for an H.J.C.A. film are already included in the film production price.
AI-Generated Image, Concept & Creative Direction by H.J.C.A.
For brands and organisations looking beyond individual productions toward long-term storytelling, original intellectual property and larger creative partnerships.
Enterprise engagements can combine original IP development, cinematic production, strategic creative direction and ongoing storytelling across multiple formats, campaigns and platforms.
Brand-Owned Character & IP Development
For brands looking to create original characters and intellectual property as distinctive, long-term brand assets.
Projects can include:
• Original character and IP development
• Character families and relationships
• Character personalities and backstories
• Visual identity and consistency systems
• Narrative foundations
• Story world development
• Brand integration
• Character bibles and creative guidelines
• Licensing, exclusivity and ownership structures
The objective is to create recognisable intellectual property that can evolve beyond a single campaign and grow across content, advertising, products and platforms.
Investment €30,000+
Series & Episodic Development
For brands developing recurring storytelling, original entertainment formats and longer-term narrative properties.
Projects can include:
• Series concept development
• Original characters
• Story world development
• Series premise and format
• Episode structures
• Screenwriting
• Character arcs
• Narrative systems
• Visual direction
• Pilot development
• Long-term story development
Series can be designed for social media, digital platforms, branded entertainment, campaigns or larger entertainment ecosystems.
Investment €40,000+
Branded Entertainment & Vertical Series
Original episodic entertainment developed specifically for social, mobile and digital audiences.
Projects can combine:
• Original characters and stories
• Screenwriting
• Short-form episodic storytelling
• Vertical filmmaking
• AI-driven and hybrid production
• Cinematic editing and sound
• Recurring content formats
• Campaign integration
• Platform-specific storytelling
The result is branded content designed to function as entertainment rather than conventional advertising, giving audiences a reason to return for the next episode.
Investment €150,000–€300,000+
Brand Universe Development
For brands looking to build a larger narrative ecosystem capable of expanding across campaigns, content, characters and platforms.
Projects can include:
• Original characters
• Character relationships
• Story worlds
• Locations and environments
• Narrative systems
• Visual language
• Series concepts
• Campaign storytelling
• Brand mythology
• Long-term narrative expansion
A brand universe provides the creative foundation for multiple stories and productions while maintaining a consistent identity, world and narrative logic.
Investment €300,000–€500,000+
Large-Scale & International Production
For complex cinematic productions requiring larger creative, technical or international resources.
Projects can combine:
• AI-driven film production
• Traditional filmmaking
• Hybrid AI and live-action workflows
• Multi-film productions
• On-location production
• International locations
• Specialist production teams
• Visual effects
• Cinematic post-production
• Creative and narrative direction
Where required, H.J.C.A. collaborates with trusted production companies and specialist partners while leading creative direction, narrative development and IP development.
Investment Quoted individually according to scope.
Ongoing Creative & IP Partnerships
For organisations seeking an ongoing creative relationship rather than an individual project.
Projects can include:
• Character and IP development
• Story and world expansion
• New episodes and films
• Campaign development
• Visual content
• Creative direction
• Production
• Brand storytelling
• Strategic creative consultation
This model allows characters, stories and creative properties to evolve consistently over time while supporting campaigns, launches and wider brand communication.
Investment Quoted individually according to scope.
Enterprise Engagements
Enterprise, IP and large-scale production engagements are developed around the specific creative, commercial and production requirements of each organisation.
Scope, ownership, exclusivity, licensing, production structure and usage rights are defined individually for each engagement.
Usage Rights & IP
Video packages from €600–€5,000+ include the standard commercial usage rights required for the agreed use of the finished work. For Campaign projects (€10,000+), broader usage rights are defined according to the project scope and included in the quotation in advance. IP ownership, exclusivity and other Enterprise rights are agreed and priced separately.
Usage rights are defined according to the purpose and scope of each project. For most H.J.C.A. projects, the rights required for the agreed use of the finished work are included in the project price.
The project price includes the right to publish and use the finished work through the channels, for the purpose and within the scope agreed before production begins. No separate licensing fee is charged for this agreed use.
Normal commercial use of the finished video is included in the agreed project price. Usage can include websites, social media channels, digital platforms, presentations, brand communications and advertising included in the agreed scope.
You do not need to purchase the creative concept, character or underlying intellectual property simply to use the finished video for its agreed purpose.
If the video requires an original character, screenplay, music or sound design, the necessary creative development is included in the video production price. These elements can be used as part of the delivered video and its agreed usage.
Projects involving broader campaign distribution, standalone characters, concepts, screenplays, original music, large-scale production or international use may require more specifically defined rights.
The required usage is confirmed before production and included in the quotation. If broader licensing, exclusivity or other special rights are needed, they are discussed and priced transparently in advance.
Enterprise projects may include long-term licensing, international rights, exclusivity, reusable character or brand systems, merchandising rights, recurring formats, story worlds or intellectual property ownership.
These rights are structured and priced individually. Where ownership or transfer of intellectual property is required, it is expressly defined in the Enterprise agreement.
All usage rights and any licensing fees relating to the original project and agreed use are defined and agreed in writing before production begins. When the finished work is used in accordance with the agreed contract, the client will not be charged any new or unexpected licensing fees after the project has been completed. Additional costs may arise only if the client later wishes to extend the use beyond the scope of the original agreement. Any such extension of usage rights and related additional costs will always be negotiated and agreed separately before the extended use begins.
Unless expressly agreed otherwise in writing, ownership of H.J.C.A.’s underlying intellectual property, creative systems, reusable concepts, characters, formats, methods and other pre-existing or independently reusable creative assets is not transferred merely through the commissioning or payment of a project.
Usage rights are tailored to the purpose and scope of each project. For most H.J.C.A. projects, the rights needed to use the finished work as agreed are included in the project price.
No additional licensing fee is added simply because you publish and use the finished work for the purpose agreed before production.
INCLUDED IN THE PROJECT PRICE
Film projects · €600–€5,000+
Normal commercial use of the finished film is included in the agreed project price. This can include your website, social media channels, digital platforms, presentations, brand communications and advertising included in the agreed scope.
You do not need to purchase the creative concept, character or underlying intellectual property simply to use the finished film for its agreed purpose.
If an original character, screenplay, music or sound design is required for the film, the necessary creative development is included in the film production price. These elements can be used as part of the delivered film and its agreed usage.
DEFINED ACCORDING TO THE PROJECT
Campaigns and standalone creative assets
Projects involving broader campaign distribution, standalone characters, concepts, screenplays, original music, large-scale production or international use may require more specifically defined rights.
The required usage is confirmed before production and included in the quotation. If broader licensing, exclusivity or other special rights are needed, they are discussed and priced transparently in advance.
ENTERPRISE & IP · €30,000+
Long-term intellectual property
Enterprise projects may include long-term licensing, international rights, exclusivity, reusable character or brand systems, merchandising rights, recurring formats, story worlds or intellectual property ownership.
These rights are structured and priced individually. Where ownership or transfer of intellectual property is required, it is expressly defined in the Enterprise agreement.
When can additional rights costs apply?
Any additional rights are discussed and agreed before production whenever they form part of the original project scope. There should be no unexpected licensing costs after the project has been completed.
Unless expressly agreed otherwise in writing, ownership of H.J.C.A.’s underlying intellectual property, creative systems, reusable concepts, characters, formats, methods and other pre-existing or independently reusable creative assets is not transferred merely through the commissioning or payment of a project.
USAGE RIGHTS & INTELLECTUAL PROPERTY
For most H.J.C.A. projects, the usage rights needed for the agreed purpose of the finished work are included in the project price. Before production begins, we confirm what is being created, how it will be used and what rights are included.
Simple principle: you do not need to purchase the underlying intellectual property simply to use the finished work for its agreed purpose.
SOCIAL · LAUNCH · GROWTH · SCALE €600–€5,000+
Normal commercial use of the finished film is included in the agreed project price. The agreed use can include company websites, social media, digital platforms, presentations, brand communications, advertising and campaigns included in the agreed scope.
There is no separate licensing fee simply because you publish and use the completed film for the purpose agreed at the beginning of the project.
CAMPAIGN €10,000+
Campaign projects often involve broader distribution, multiple assets, platforms, markets or longer-term use. The required campaign rights are defined within the project scope and included in the quotation before production begins.
If international usage, extensive paid media, category exclusivity, long-term licensing or other special rights are needed, they are discussed and priced transparently in advance.
ORIGINAL CHARACTERS Included in film when required
If an original character is needed to tell the story, the necessary character design and development are included in the film production price. You can use that character as part of the delivered film and its agreed usage without purchasing a separate Character Development package.
This does not automatically transfer ownership of the character or unrestricted rights to reuse it independently in future campaigns, products or productions.
STANDALONE CHARACTER DEVELOPMENT €500–€5,000+
The project price covers the agreed character development, final deliverables and usage defined for the project. Broader commercial licensing, exclusivity, merchandising rights, unrestricted long-term reuse or full ownership can be arranged separately when required.
CONCEPT DEVELOPMENT & SCREENWRITING €2,500–€18,000
For standalone concept, story, screenplay, series or narrative development, the agreement defines both the creative deliverables and commissioned rights. Screenwriting required for an H.J.C.A. film is already included in that film’s production price.
Exclusive control or ownership of an original format, series concept, story world or other independently valuable IP may require a broader licensing or ownership agreement.
MUSIC & SOUND Included in film when specified
Music and sound design created specifically for an H.J.C.A. film are included with the rights required for the agreed use of that film. Independent reuse, broader licensing, exclusivity or ownership of standalone compositions can be agreed separately where relevant.
ENTERPRISE & IP €30,000+
These projects may involve original characters, character families, story worlds, entertainment formats, recurring series, brand universes and other properties intended to have long-term commercial value.
Rights can include long-term or international commercial usage, exclusivity, licensing, reusable character and brand systems, merchandising, and intellectual property ownership or transfer. Where ownership is required, it is expressly defined and priced in the Enterprise agreement.
LARGE-SCALE & INTERNATIONAL PRODUCTION Quoted individually
Large-scale, hybrid, traditional and international productions may involve multiple countries, production partners, talent, locations, music or third-party materials. Relevant usage rights and known licensing requirements are defined according to the production and distribution scope and included in the quotation wherever reasonably possible.
Additional licensing or IP costs generally become relevant only when the required use goes beyond the original project scope, such as independent reuse of characters or assets, third-party licensing, exclusivity, merchandising, substantially broader commercial use, long-term reusable IP, full ownership or special territorial rights.
Strategic advisory, market research, and creative coaching for brands, individuals, and teams seeking clear direction.
Sharpening visual intelligence through coaching in photography, filmmaking, visual storytelling, screenwriting, editing, composition, lighting, post-production, and portfolio development.
Ideal for:
Companies, schools, and teams developing creative capability
Content creators refining their visual direction
Individuals building or elevating a portfolio
Pricing:
1:1 session (60 minutes) €150
Packages (3–6 sessions) €400–€750
(discounted multi-session rate)
Team workshops quoted per scope
AI-Generated Image, Concept & Creative Direction by H.J.C.A.
We build brands with clarity, character, and longevity. From identity to narrative and visual direction, we define how a brand looks, sounds, and positions itself in culture.
Ideal for:
Founders building long-term brand equity
New ventures defining their first identity
Established brands repositioning or rebranding
Includes:
Brand identity • Brand architecture • Brand systems • Narrative and visual direction
Pricing:
Brand foundation and positioning from €3,000
Full brand system and architecture €5,000–€12,000
Luxury or large-scale brand projects quoted per scope
AI-Generated Image, Concept & Creative Direction by H.J.C.A.
Ideas made visible. We create advertising concepts and campaigns that translate strategy into compelling communication across digital, film, and visual platforms.
Ideal for:
Brands launching campaigns, collections, or products
Fashion, lifestyle, culture, and design-led brands
Companies seeking narrative-led advertising
Teams looking for meaning, not noise
Pricing:
Campaign concept and creative direction from €2,500
Advertising campaigns from concept to delivery €4,000–€15,000+
Media production quoted separately or bundled
AI-Generated Image, Concept & Creative Direction by H.J.C.A.
Direction with intent. We develop brand and marketing strategies that align creative ambition with business objectives.
Ideal for:
Founders and leadership teams defining direction
Brands scaling, restructuring, or refining positioning
Companies aligning creativity with business goals
Organizations needing clarity before production
Pricing:
Strategic audit and direction from €2,000
Brand or marketing strategy roadmap €3,000–€8,000
Strategic advisory hourly or retainer-based
AI-Generated Image, Concept & Creative Direction by H.J.C.A.
Insight before action. We conduct research to understand audiences, consumer behavior, cultural signals, and market dynamics.
Ideal for:
Brands entering new markets
Companies launching products/services
Creative teams requiring research-backed direction
Organizations seeking deeper audience understanding
Pricing:
Research consultation and analysis from €1,500
Market and audience research projects €2,500–€6,000
AI-Generated Image, Concept & Creative Direction by H.J.C.A.